Luna Bay on LinkedIn: What’s Next for the Hard Seltzer Market? | SevenFifty Daily (2024)

This is “the age of hard juice,” per The New York Times, in a recent #alcohol drinks article that leads with SunnyD Vodka Seltzer, a canned carbonated confection, with solid early sales ($11.7mm in California alone since Spring 2023). The RTD is made of SunnyD-flavored juice(s) and #vodka of indeterminate pedigree.Let’s step in the time machine again, to revisit one of the earliest champions of “hard juice” – The Mike's Hard Lemonade Company. “MikesHard” (love the salaciousness of how that sounds) was founded in 1999, and not referenced in the article. The brand was a major success and trendsetter in the early 2000s, and is still holds respectable market share today. And it paved the way, for juice-based RTDs even if it was originally packaged in a glass bottle.So you see, the thesis for this category innovation is neither new nor resurgent. It’s alcohol mixed with a familiar juice or juice-base. And it is the very finite juice types that America refuses to expand beyond, that has capped this trend. The article should have had a subhead like this “As long as that juice comes from these five fruits: oranges, lemons, lime, grapefruit, and watermelon.”In a retail setting, America is far less experimental about their co*cktail choices that they might be in a hospitality setting. Why? Because they don’t benefit from any manner of explanation or rapport-based education by a personable bartender or server.As a consumer at retail buying an #rtdco*cktail for the first time, you’re inevitably pushing a cart ✅, reading a label ✅, looking for the familiar ✅ ✅, shopping price ✅ ✅ ✅, and hoping you make a choice that you or your guests will enjoy. This is not exploratory social drinking behavior. It is check-a-box shopping, and it leads to the inertia I’ll discuss below.RTD co*cktails are a leader in sales growth, in California least, up +29% (as of July) in dollar sales. However, the top selling products are flavors like #margarita or are mule- or vodka-inspired, or citrus-flavored. The growth trends are not juice lead. They are about familiar #co*cktails that may contain some level of juice. It’s an important distinction and one of many insights I gather running the SunDaze RTD co*cktail brand for two years. While an erstwhile colleague’s comments in this article critiques juice levels of products like SunnyD Vodka Seltzer, the fact is shoppers do not care about the "highest juice level” in RTD co*cktails.The big reasons SunnyD Vodka Selzter is performing well: a powerful distribution network, a simple value proposition, and an iconic brand with nostalgic appeal for three generations.These consumers care most about very familiar taste (wholly natural or otherwise), sessionability based on a formulation’s ease of drinking, and price.And if they truly want a co*cktail with more (and fresher) juice, they’ll do what any self-possessed #foodie would: they'll go to a great restaurant or they’ll make it themselves. Cheers.#cpg #foodandbeverage

26

15 Comments

𝗩𝗼𝗱𝗸𝗮 𝗦𝗲𝗹𝘁𝘇𝗲𝗿: 𝗔 𝗥𝗲𝗳𝗿𝗲𝘀𝗵𝗶𝗻𝗴𝗹𝘆 𝗥𝗲𝗳𝗿𝗲𝘀𝗵𝗶𝗻𝗴 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲 [𝗣𝗗𝗙 𝗚𝘂𝗶𝗱𝗲]𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗙𝗿𝗲𝗲 𝗦𝗮𝗺𝗽𝗹𝗲: https://lnkd.in/dDCCfp4q💠 Vodka seltzer is a blended, low-alcohol drink made with flavored seltzer water and vodka packaged in cans or bottles. The #beverage is fruity sparkling water with a subtle kick of alcohol that comes from the vodka. #Vodka seltzers frequently include less sugar and calories than other #alcoholic beverages and have a lower alcohol concentration. They can be topped with a wedge of lime or another citrus fruit to add more taste and are frequently served over ice. Vodka #seltzers have grown in popularity recently as customers' interest in simple-to-drink, refreshing drinks with minimal alcohol and #sugar content has increased. They are an easy alternative for #drinking at home or when traveling because they are offered in #ready-to-drink cans or bottles. 💠 The popularity of vodka seltzer skyrocketed in 2019, and in 2020, vodka seltzer recorded its highest sales in the U.S. The product has attracted young and #health-conscious people, owing to its low alcohol content and low calories & carbohydrates. An increase in the impact of western culture, rapid urbanization, changes in the perception of consumers toward the #consumption of alcoholic beverages and change in consumer preferences in developing regions are anticipated to drive the vodka seltzer market growth.#𝘃𝗼𝗱𝗸𝗮𝘀𝗲𝗹𝘁𝘇𝗲𝗿 #𝗔𝗹𝗰𝗼𝗵𝗼𝗹𝗱𝗿𝗶𝗻𝗸𝘀 #𝗹𝗼𝘄𝗮𝗹𝗰𝗼𝗵𝗼𝗹 #𝗯𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 #𝗱𝗿𝗶𝗻𝗸𝘀 #𝗯𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀𝗮𝗱𝗱𝗶𝘁𝗶𝘃𝗲 #𝘄𝗲𝘀𝘁𝗲𝗿𝗻𝗰𝘂𝗹𝘁𝘂𝗿𝗲 #𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗴𝘆 #𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 #𝗮𝗹𝗰𝗼𝗵𝗼𝗹𝗶𝗰𝗯𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 #𝘃𝗼𝗱𝗸𝗮 #𝗳𝗹𝗮𝘃𝗼𝘂𝗿𝘀

3

0.0% White Claw...White Claw said it conducted a survey and found that the majority of people who drink alcohol (69%), Gen Z (81%), and Millennials (78%) are interested in exploring a "sober curious" or "damp" lifestyle.The survey also found that the majority (64%) of consumers wish there were better non-alcoholic options available.#knowandgrow #innovation #selzter #nonalcoholic #alcoholfree

97

5 Comments

US RTD market undergoes flavor revolution: co*cktails steal the crown from seltzers.Once the undisputed king,hard seltzers are facing stiffer competition from bolder,tastier alternatives.Consumers are embracing premium co*cktails,long drinks,and flavorful options like FABs and hard teas,pushing the market towards increased value and away from mere volume. Read about the shift in IWSR Industry Insights. https://lnkd.in/gKYM55ip

11

Regular iced latte or honey nut iced latte? We know which one we'd prefer! 🤤 In fact, over half of all consumers ranked indulgence as the most important factor when choosing their iced beverage 🤯Learn how to elevate both your hot and cold beverages with syrups in our latest blog 👉 https://bit.ly/4cuhtKs#BidfoodUK #DrinksMenu #Coffee

28

Getting buzzed with Dunkin’ and Eggos? How many more brands can we spike…🍾The new line of coffees and teas from Dunkin’ Donuts comes with a little something extra — 6% alcohol.Kellogg also announced a partnership with Sugarlands Distilling on an alcoholic waffle-inspired beverage: Eggo Brunch in a Jar Sippin’ Cream. The packaged drink packs a whopping 20% alcohol.Fast Company writes, “If it feels like you’re seeing more and more spiked versions of things, that’s because you are. Ever since brands like White Claw took off a few years ago, more brands have been launching boozy versions of popular nonalcoholic drinks. In March, SunnyD debuted an orange vodka seltzer; in May, we got “hard” Lipton Ice Tea and AriZona debuted spiked versions of its iced tea.”The so-called ready-to-drink (RTD) alcohol space has seen a huge boom in recent years. In 2021, RTD alcohol sales grew 33% to $1.6B. In 2022, the space grew an additional 1.3% to a value of $4.8B.⚠️ But brands beware, this growth takes on many forms:“I think the nature of the category is there’s not a ton of longevity to most of these. People like variety, we might not see these specific products on store shelves forever, there is already a blurring of the lines between traditional alcoholic and nonalcoholic brands.” (Franklin Isacson managing partner at Coefficient Capital)FULL STORY ——> https://lnkd.in/etSEk8ej

8

1 Comment

#𝐇𝐚𝐫𝐝 #𝐒𝐞𝐥𝐭𝐳𝐞𝐫 𝐂𝐫𝐚𝐳𝐞 𝐁𝐮𝐛𝐛𝐥𝐞𝐬 𝐔𝐩: 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐮𝐫𝐠𝐞𝐬 𝐭𝐨 𝐔𝐒𝐃 𝟒𝟑.𝟖𝟏 𝐁𝐧 𝐛𝐲 𝟐𝟎𝟑𝟎The #Hard Seltzer Market is experiencing an effervescent surge, with its size valued at USD 19.33 Bn in 2023. This refreshing and increasingly popular alcoholic beverage category is poised for remarkable growth, projected to reach a staggering USD 43.81 Bn by 2030, expanding at an impressive 12.4% CAGR.🔗 https://lnkd.in/g6Ha5afy𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐇𝐚𝐫𝐝 𝐒𝐞𝐥𝐭𝐳𝐞𝐫𝐬:Hard seltzers have captured the imagination of consumers seeking a lighter, more refreshing alternative to traditional alcoholic beverages. Their low-calorie, low-carb profiles, coupled with a wide range of fruit flavors, have struck a chord with health-conscious and adventurous drinkers alike.#HardSeltzer #SeltzerMarket #AlcoholicBeverages #BeverageIndustry #ReadyToDrink #RefreshingDrink #LowCalorieDrinks #AlcoholicSeltzer #SparklingWater #FlavoredSeltzer #SeltzerTrend #HardSeltzerBoom #BeverageInnovation #DrinkTrends #HealthierChoices #AlternativeAlcohol #SummerDrink #CraftSeltzer #CannedDrinks #SeltzerRevolution

UK 49s Teatime Results Friday, 6 October 2023 - UK 49s Teatime Results Today Friday, 6 October2023: Tea time results refer to the outcomes of a tea tasting event. This can be done in a variety of ways, such as blind tastings, where participants are not told what type of tea is being tasted and must guess based on the flavor profile. It can als